Canva

Visual design platform with 185M+ monthly active users across 190 countries — the Google Docs of graphic design. Series F at $40B (Sep 2021); internally marked down to $26B in 2023 before recovering as ARR surpassed $2B in 2024. Acquired Affinity (pro design suite) for $380M in 2024, signalling a move into professional creative markets.

SaaS🇦🇺 AustraliaFounded 2012RSU equitycanva.com ↗

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Reviewed May 24, 2026 (2d ago)

Current estimate

4 methods · May 24, 2026Medium confidence (36%)

$25.6B

range $4.3B – $46.9B⚠ methods disagree (5.2× spread)

Implied per-share: $51.3 · vs last primary -36%

This estimate reflects what informed investors are paying on secondary markets like Hiive and Forge — not the 409A valuation on your grant letter.

Last primary round

$40B

Series F · 56mo ago

Secondary signal

$27.0B

Hiive · 2026-03-33%

Sourced from Forge/Hiive public data. Full order books require a paid subscription; figures shown are best-effort from public disclosures.

Headcount

4,500

employees · LinkedIn+18%

LinkedIn count — directional proxy only. Historical figure sourced via Wayback Machine; treat ±15% as normal variance.

Revenue (est.)

$2.0B

annual run rate · est.

ℹ

Written down from Series F peak of $40B (Sep 2021) to ~$26B in late 2023; ARR recovery to $2B+ supports reassessment upward.

Complete company data

Every input we use, where we got it from, and how much we trust it.

Field	Value	Source	Confidence
Company fundamentals
Sector	SaaS	Editorial classification	high
Headquarters	🇦🇺 Australia	Company website · Crunchbase	high
Founded	2012	Company website · Wikipedia	high
Website	canva.com	Direct	high
Latest primary round
Post-money valuation	$40B	Bloomberg Sep 2021	high
Round name	Series F	Bloomberg Sep 2021	high
Date	2021-09-27 (56 months ago)	Bloomberg Sep 2021	high
Lead investor	T. Rowe Price	Bloomberg Sep 2021	high
Amount raised	$200M	Bloomberg Sep 2021	medium
Capitalization
Total fully-diluted shares	500M	SEC Form D · secondary price math · cap-table leaks › notes Public total fully-diluted share count: estimated from SEC Form D filings, secondary-market pricing math (implied valuation ÷ price per share), and leaked cap-table summaries. Considered the lowest-confidence input.	low
Implied share price (latest primary)	$51	Valuation × 1000 / share count (= $40B ÷ 500M)	medium
Primary equity type granted	RSU	Public reports of company equity practices	high
Financials
Annual revenue (est.)	$2,000M	Sacra · The Information · press leaks › notes Annual revenue: best public estimates from Sacra, The Information, WSJ leaks, or company-stated ARR. Where official, we cite the source on the funding round.	medium
EV / Revenue (implied)	20.0x	Computed from valuation ÷ revenue	medium
Headcount
Employees (now)	4,500	LinkedIn — current company page count › notes Headcount: LinkedIn 'Company' page employee count, taken now and approximately 12 months ago via the Wayback Machine. Treat as a directional proxy for revenue growth, not a hard number.	medium
Employees (12 months ago)	3,800	LinkedIn via Wayback Machine	medium
12-month headcount growth	+18%	Computed	medium
Methodology inputs
Sector ETF proxy	IGV	Editorial choice — most representative public ETF › notes Sector ETF: editorial choice of the most representative public-market proxy. Annual return: 3-year trailing average from Yahoo Finance, refreshed quarterly.	medium
ETF annual return (trailing 3-yr)	2%	Yahoo Finance · refreshed quarterly	medium

Funding history

Primary rounds reported in Bloomberg, WSJ, TechCrunch, Reuters, or SEC Form D filings (efts.sec.gov). Linked per round below.

Valuation progression (equity rounds)

Valuation progression · equity rounds

$40.0Blatest · Series F

Total growth

571×

Our estimate

$25.6B

Primary round

Down round

Our estimate

Series F+567%2021-09-27

$40.0B

Led by T. Rowe Price · raised $200M

Source: Bloomberg Sep 2021

Series E (ext.)+87%2020-06-19

$6.0B

Led by Bond Capital · raised $60M

Source: TechCrunch Jun 2020

Series E+220%2019-09-20

$3.2B

Led by General Atlantic · raised $85M

Source: TechCrunch Sep 2019

Series D+186%2018-05-01

$1.0B

Led by Felicis Ventures · raised $40M

Source: TechCrunch May 2018

Series C+400%2017-01-01

$0.4B

Led by Sequoia Capital · raised $15M

Source: Crunchbase

Series B2015-01-01

$0.1B

Led by Blackbird Ventures · raised $6M

Source: Crunchbase

Secondary market signals

Secondary market signals: bid/ask/trade indications from Hiive (hiive.com), Forge Global, Caplight Index, and tender prices reported in the press.

Implied valuation over time

Implied valuation · secondary market

$27.0B+35% vs first recorded

Bid

Trade

⚠

Forge and Hiive publish aggregated market data publicly, but full order books, individual bids/asks, and confirmed trade prices require a paid account. The figures below are sourced from their public summaries, press-reported tender prices, and SEC disclosures. They represent the best publicly available signal — not a guaranteed executable price.

Date	Type	Source	Price / share	Implied valuation
2026-03-05	trade	Hiive	$54	$27.0B
2025-11-18	bid	Hiive	$50	$25.0B
2025-07-14	trade	Forge	$46	$23.0B

View live indications: Hiive ↗ · SEC Form D filings ↗

Public peer comparables

Public peer comparables: editorial selection of public companies with the closest business model. EV/Revenue and growth from public 10-Q filings and Bloomberg, refreshed quarterly.

Ticker	Company	EV / Revenue	Revenue growth	As of
ADSK	Autodesk, Inc.	7.06x	+19%	2026-05-24
CRM	Salesforce, Inc.	3.55x	+12%	2026-05-24
HUBS	HubSpot, Inc.	3.13x	+23%	2026-05-24
NOW	ServiceNow, Inc.	7.54x	+22%	2026-05-24
WDAY	Workday, Inc.	3.25x	+14%	2026-05-24

Confidence breakdown

How much we trust each of the four valuation methods for this specific company, and why.

Method A — Peer-multiple

weight 25%→ $8.4B23% confidence

↳ Effectively excluded from the blend — this method is structurally unreliable for this company.

Growth-weighted peer EV/Revenue: 5.1x → 18% private-company discount → 4.2x on $2000M revenue. Output implies less than half the recent market anchor ($27B) — this company is likely valued on optionality / non-revenue factors and Method A is structurally less reliable here.

Method B — Secondary-implied

weight 45%→ $25.4B55% confidence

Recency-weighted average of 5 secondary indications (180-day decay)

Method C — Primary time-decay

weight 20%→ $35.1B20% confidence

↳ Effectively excluded from the blend — this method is structurally unreliable for this company.

$40B round (2021-09-27) × 4.80× growth × 0.85× multiple decay over 4.7 years — capped at 1.3× recent secondary ($27.0B → $35.1B)

Method D — Sector momentum

weight 10%→ $43.6B10% confidence

↳ Effectively excluded from the blend — this method is structurally unreliable for this company.

$40B × (1 + 2% p.j.)^4.7yr = $43.6B via IGV ETF-proxy

Overall confidence

36%

Weighted average of the four methods. Above 65% is high, 40–65% medium, below 40% low.

Medium

Worked example for an employee

A concrete walk-through using a hypothetical employee profile. Same engine the calculator uses — try it with your real numbers.

Profile: a hypothetical employee who joined Canva 24 months ago (2024-05-26) with 2,000 units, on the standard 4-year vesting schedule with a 1-year cliff.

Vesting

1,000 of 2,000

50% vested at month 24

Implied share price (mid)

$51

weighted average of 4 methods

Gross vested value

$51,261

vested shares × implied price

Net value

$51,261

no strike, gross = net

Tax (rough)

$6,330

US federal only · AMT risk: low

What if the next round is…

Up round +30%

$57,948

New round at +30% valuation, 15% new shares issued

Down round −30%

$29,902

New round at −30% valuation, 20% new shares (higher dilution in distress)

Secondary today

$43,572

Sale on the secondary market at the typical 15% discount to the mid estimate

These numbers come from the same engine as the live calculator. Walk through with your own grant: use your real numbers →

Transparent assumptions

What we assumed where exact data isn't available. If any of these don't match your situation, the numbers above will be off.

Fully-diluted share count

500M shares

We don't have authoritative cap-table access for private companies. The number above is reconstructed from SEC Form D filings, secondary-market price-vs-valuation math, and leaked share-class summaries. Actual fully-diluted count (including unvested option pool and SAFEs) may differ by 5–15%.

Common-stock waterfall

1.0× to common

We assume a clean common-stock outcome — i.e. preferred-share liquidation preferences and ratchets do not extract value before common. In a down-exit, this assumption can be very wrong: preferred stack can take 30–70% of proceeds.

Private-company illiquidity discount

18% off public peers

Applied to Method A (peer-multiple). Per-company because category leaders with deep secondary markets and a clear IPO path warrant a smaller discount than early-stage names. The literature range is 10–35%; for Canva we use 18% based on secondary-market depth, valuation history, and proximity to liquidity.

Revenue growth assumption (Method C)

40% YoY

Compounded forward from the last primary date to today to estimate the company's value drift. Set per-company based on disclosed or reported ARR trajectory. Method C is further capped at 1.3× the most recent secondary trade (if any) to stop runaway extrapolation when revenue growth outpaces what the market is actually paying.

Sector ETF momentum (Method D)

IGV @ 2%/year

Method D applies the trailing return of IGV as a market-proxy adjustment to the primary valuation. Crude — meant as a tiebreaker when peer and secondary data conflict, not as a primary signal.

Outlier auto-downweight

Methods >50% from median get ½ weight

Robust-statistics safety net: any method whose output strays more than 50% from the median of the other three methods has its confidence weight halved when computing the blended mid-point. Prevents a single bad extrapolation from dragging the headline.

Recency decay for secondary trades

180-day half-life (e⁻ᵈ/¹⁸⁰)

A trade from 30 days ago counts ~5× more than one from 180 days ago. Tunable; some platforms use shorter half-lives.

Tax estimate

US federal only, single filer

Uses 2024 US federal brackets, ignoring state tax, NIIT, AMT credit recovery, and any other deductions. Treat as a directional sanity check, not a tax bill.

All data from public sources. Not investment, tax, or legal advice. Not affiliated with Canva. Last refreshed manually — see methodology for our update cadence.