PrivatePulse·Companies·OpenAI vs Cognition AI

OpenAI vs Cognition AI: employee equity compared

Secondary market prices, valuation trajectory, equity structure, and liquidity outlook for employees choosing between OpenAI and Cognition AI.

Secondary market data updated monthly · Sources: Hiive, Forge

OpenAI

AI · San Francisco, CA · Founded 2015

Maker of ChatGPT, GPT-5, Sora and the OpenAI API.

Last primary round$852B · Series H (2026-03)
Secondary market$853B (+0% vs primary)
Annual revenue$24B ARR · +60% YoY (fast)
Headcount~5,500
Equity typePPU
Illiquidity discount~10%
Last round leadAmazon / Nvidia / SoftBank
Liquidity outlook

IPO highly anticipated, likely 2026–2027 given massive scale. One of the most closely watched pre-IPO names in tech.

Key equity angle

High-growth AI play; PPU (no exercise decision needed); fast-moving valuations reward timing

↑ Higher secondary premium

Cognition AI

AI · United States · Founded 2023

Creator of Devin, the first fully autonomous AI software engineer.

Last primary round$14B · Series B (2024-12)
Secondary market$15.4B (+10% vs primary)
Annual revenue$0B ARR · +400% YoY (hypergrowth)
Headcount~80
Equity typeISO/NSO
Strike price range$10–$20 (depends on cohort)
Illiquidity discount~25%
Last round leadFounders Fund
Liquidity outlook

IPO plausible 2027–2029 if growth trajectory holds. Secondary indication near primary round valuation. Liquidity may come via tender offer or strategic acquisition before listing.

Key equity angle

High-growth AI play; ISO/NSO options; fast-moving valuations reward timing

Key differences for employees

Equity structure

OpenAI grants PPU — a profit participation unit unique to OpenAI. No strike price, no AMT risk. You receive cash or shares at distribution events. Cognition AI grants ISO/NSO with strike prices from $10–$20.

Secondary market premium

The secondary market is pricing OpenAI at a +0% premium over its last primary round ($852B$853B). Cognition AI trades at +10% over its last round ($14B$15.4B). A higher secondary premium signals stronger investor demand and potentially better near-term liquidity for employees looking to sell.

Revenue and growth

OpenAI runs at $24B ARR, growing +60% YoY (fast). Cognition AI runs at $0B ARR, growing +400% YoY (hypergrowth). Revenue growth rate matters for equity because it drives the peer-multiple valuation — the method most correlated with exit multiples.

Liquidity timeline

OpenAI: IPO highly anticipated, likely 2026–2027 given massive scale. One of the most closely watched pre-IPO names in tech.

Cognition AI: IPO plausible 2027–2029 if growth trajectory holds. Secondary indication near primary round valuation. Liquidity may come via tender offer or strategic acquisition before listing.

Calculate your specific grant

Enter your actual shares, equity type, and strike price. PrivatePulse calculates your personal equity value at both companies using 4 independent methods.

Frequently asked questions

Is OpenAI or Cognition AI a better company to work at for equity?
There's no universal answer — it depends on your risk profile, time horizon, and specific grant terms. OpenAI at $852B and Cognition AI at $14B offer very different risk/reward profiles. Use the calculator above to model your exact grant at each company.
How do I know if my OpenAI or Cognition AI equity is fairly priced?
Compare your grant's implied per-share value against the secondary market price. If investors are paying a premium on Hiive or Forge over the last primary round, that's a signal of strong demand. PrivatePulse shows you the gap between your 409A and what the secondary market says.
Can I sell my OpenAI or Cognition AI shares on the secondary market?
Secondary market transactions (Hiive, Forge, Caplight) require accredited investor status and your company's consent — most private companies have right-of-first-refusal (ROFR) provisions. Tender offers, when available, are typically the most accessible path to partial liquidity for employees.

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